About us

Susan Bay was founded by three best friends, each with a different story, a different shape, and a shared belief that confidence comes in every size and that great style should feel natural at every stage of life.

Our story began along the Australian coast, where long sunny days, ocean air, and a relaxed way of living inspired us to create something special. from their 30s to their 70s, moved through life with quiet confidence, and we wanted to design clothing that reflected that spirit.

Susan Bay is made for women who appreciate comfort, simplicity, and timeless style. Whether you're spending a morning by the water, enjoying lunch with friends, or relaxing at home, our pieces are designed to fit effortlessly into everyday life.

We create clothing for real women, with flattering fits, comfortable silhouettes, and soft, breathable fabrics that feel as good as they look.

From elegant dresses and relaxed separates to seasonal favourites, every piece is designed with versatility, comfort, and a touch of coastal inspiration.

More than fashion, Susan Bay is about feeling confident, comfortable, and true to yourself. It's about embracing every chapter of life and celebrating who you are today.

We're proud to be part of a growing community of women across Australia and New Zealand who inspire us every day.

Welcome to Susan Bay, created by women, for women, and designed to celebrate confidence at every age.